Reality Rush scavenger hunt featured on hit web series @SummerBreak
The web series @SummerBreak wanted to pull out all the stops for their season finale episode, so they contacted Reality Rush a few weeks ago to help them run a scavenger hunt at Venice Beach.
@SummerBreak follows the lives of a group of recent high school graduates on their last summer vacation before they head off to college. It’s very unique in that it airs in real time over social media — Twitter, Facebook, Instagram, and YouTube. The kids all have Twitter accounts, and they tweet and post photos all summer long. They are also followed by cameras, and their day-to-day experiences are edited into short webisodes which are posted to the @SummerBreak YouTube Channel. The slogan for the series, “Real Kids. Real Life. Real Time.” sums it up pretty well.
After a summer of fun experiences including scuba diving, surfing and trips to San Francisco and Catalina, the @SummerBreak team contacted us to plan a Venice Beach scavenger hunt for the cast. A big part of it was to incorporate a LIVE social media component, where they needed their fans’ help to complete a few of the tasks.
We planned a scavenger hunt that takes elements of both URBAN HUNT and THE RACE, and also required the @SummerBreak kids to have their Twitter followers retweet clues and get their fans to send in photos to complete tasks.
The hunt turned out great — you can see it on the Season Finale of @SummerBreak (below) — it takes up 14 minutes of the 24 minute season finale!